Jürgen Kirsch, the Nuremberg-based DJ, Glückskind label owner and record producer, knows where he's at: he's is not quite there yet. Whereas others might fret and feel insecure about that supposed lack of something, it's what sets him apart, and free. He is himself, with all it enthrals. The struggle of not quite having found a musical voice, the setbacks of having to cut back when booked as a beloved and celebrated resident once more, and the ongoing search for his identity as an artist. "All I with certainty know is that I am a people's DJ", he says about himself, with the certainty of someone who has been there and learned everything that is there to learn. Ten years as a DJ, five of them as a resident in some of the most renowned clubs Southern Germany has to offer - Rakete, Hirsch, Zoom - and two years working as a booker and DJ in Berlin has taught him the A to Z of electronic music culture.

Now it's time to show to the people on a grand scale what he is all about: "I am not someone who makes things too obvious. I enjoy to take people on a detour, and although I can be dubbed as the most technoid DJ amongst my peers, I am definitely not easy to pigeon-hole, and enjoy it that way." Jürgen takes life the way should be taken: with an open mind and ear. Raised on a steady diet of Detroitism - he used to wear his Underground Resistance shirt with so much dignity it became symbolic for his own struggle to make himself heard without losing his integrity - and grown to have a sense of certainty that hype and hysteria are nothing he identifies himself with, Jürgen has become one of Germany's most authentic and interesting disc jockeys.

During his stint in Berlin where Jürgen also found great inspiration in some of the world's most vibrant clubs and learned the tricks of the trade, he became a little disillusioned with the mechanisms of the very industry he grew to be part of from a young age onwards as he all he wanted was to make people dance. In 2005, Jürgen decided to turn his back on the capital, returning to his home town Nuremberg in 2005. There, he re-connected with his colleague Micha Klang, another true Nuremberg born and bred house and techno renegade, to found Glückskind Schallplatten. A lucky strike. A lot of juvenile optimism and a good taste acquired serving the dance floor with dedication and conviction make up the integer part of the young and fortunate label that so far has brought forward four releases by renowned talents and amazing newcomers like Gabriel Ananda, Someone Else, Marek Hemmann, and Christian Quast, with remixes by the likes of Marek Hemmann and Luca Bacchetti.

Moving from strength to strength, the label manages to amaze the DJ elite and music press alike whilst the lucky kids still have a few surprises up their sleeves which they will throw in when the time is right. In the meantime, Jürgen, who is struggling to concentrate on his blossoming producer career which has seen him releasing on labels such as Kiddaz.FM and Oliver Koletzki's Stil vor Talent, studying and managing the label during daytime, is longing to take the next step into the direction music and life are taking him. Away from the warm-up slots of the trusted and wanted local resident, he is automatically gravitating towards the limelight, playing in some of Germany's most renowned haunts. And towards new inspiration: joining the international Sounds of Cities project while keeping his ears peeled for other exiting challenges, Kirsch is venturing into uncharted territory. Whilst going down new roads that lead him further and further away from the tried and tested, Jürgen keeps on doing what he is doing best: Enchanting people with his charismatic individualism that makes you want to dance.